Symbol or Icon
This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Most companies that use this type of logo will have a very simple main logo, but may choose to create additional alternative versions that appear a little more flashy. The human mind can easily remember a simple form much easier than a complex one. It’s best to use a simple symbol or icon if you plan on building a large business.
In order for a symbol to be a truly effective logo, it should include:
- Instantaneously recognizable.
- Memorable.
- Clarity when reproduced in small sizes.
- Can be illustrative in nature, either concrete or abstract.
Word Mark
These are uniquely styled text logos that spell out the company or brand name. Sometimes, custom fonts are created specifically for brands to use across all their marketing and branding collateral.
Letter Mark
Lettermarks are a type of “Word Mark Logo” but are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter. Many companies choose to use this type of logo because their initials can better graphically illustrate the company better than the full name (name is too long), the name is hard to pronounce, or it’s just not distinct enough to carry its own weight. Some companies and organizations that use lettermarks include Hewlett-Packard, Chanel and General Electric.
Combination Mark
These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. A well-designed combination mark looks just as good with the elements separate as it does with them together.
Badge
An badge logo encases the company name within the design.
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