If you’re looking for a way to impress event attendees, a custom Snapchat filter is perfect for you.
In February, the Venice, Calif.-based startup announced what it calls “on-demand geofilters,” a new option that lets people and businesses create their own geofilter for a special occasion or to promote their brand or event. These filters fall into two categories: personal geofilters, for birthday parties or a wedding, for example; and business geofilters, to let a coffee shop’s customers decorate their photos.
Snapchatfirst introduced geofilters, overlays that adorn photos and videos with stickers and words, in July 2014. They were originally themed around various neighborhoods in cities like Los Angeles and New York, and quickly grew to include events and other locations like Snapchat’s own office. The company eventually invited major advertisers like McDonald’s to buy sponsored geofilters last summer, and in December, it allowed users to submit ideas to add to Snapchat’s growing collection. Now, even local businesses can get their own.
The minimum location size for an on-demand geofilter is 20,000 square feet, and the maximum is 5 million, according to Snapchat’s guidelines online. The minimum amount of time a filter can exist is 30 minutes and average turnaround for a submission is roughly a day.