1.Your logo should be easy to memorize and understand for everybody
Once again simplicity is the key of awesome logo design. In the creation of one logo we should consider the human mnemonic value, it makes it memorable.
Color of Logo:
When we see blue it make us dreaming about the sea, red means for me,danger or forbidden things, green makes me feel calm and makes me think of grass and nature. Using these colors in the right context controls our thoughts in a good way.
2.Your logo should be able to answer the questions: why? , who? , what?
An awesome logo shouldn’t explain what the company does (the logo of “LG” have any connection to the IT items or TV screens? It sure doesn’t, but they are an important and big corporation in this field). Nevertheless you can’t use everything for everyone; your logo should inspire us to think of the product in the way the company that produces it wants us to. If you want a awesome logo you must have the answers to these questions:
- Why do you need this logo?
- Who is the target?
- What is the purpose of it?
Understanding these is a must, not a dispensable point in the process of creation, skipping it can cause a very embarrassing situation.
4.Your logo should be timeless
Coca Cola, their logo is timeless. Being timeless means that time does not alter the quality of the logo. Style changes, you can easily find on the Internet many articles that sound like :“New trends in design for 2012”.
A company that wants to be in trend with the latest tech trends in logo design might think they should change their logo every year …but that is a grave error, your customer hardly learned the logo and got use to it in a year, you can not change it. The ABC logo was designed by Paul Rand in 1962 and it has never been modified. This is another relevant example of what is timeless.
photo credit: Leo Reynolds via photopin cc
